Often or not, healthy meals are more expensive than ready-made meals. Some may say, not everyone can afford to eat healthily and that taxing on junk food would bring the cost of living higher for those in the low income class. Brownell and Frieden in their journal stated that to make this less burdensome, the revenue from the tax can be used to subsidise the price of healthy foods such as vegetables and fruits.
How else can the tax help us? The report from Fight the Obesity Epidemic(FOE) outlines that the revenue from the tax would provide funds for the following;
1. Medical obesity prevention
2. Medical treatment for obesity and obesity related illness such as diabetes
3. Major public awareness campaigns and education to encourage consumers to have balanced diet
As I wrote in my last post "How fat are we?", obesity costs New Zealand between NZ$722 million and
NZ$849million a year in healthcare and loss of productivity. With the introduction of junk food tax, not only it may discourage us to eat unhealthy food but to help us understand what we should eat to avoid ending up under the medical care.
References:
Brownel, K. D.,
& Frieden, T. R. (2009, April 30). Ounces of Prevention — The Public
Policy Case for Taxes on Sugared Beverages. Retrieved May 06, 2013, from
Yale Rudd Center:
http://www.yaleruddcenter.org/resources/upload/docs/what/industry/SodaTaxNEJMApr09.pdf
Obesity: the facts. (2004). Retrieved
May 11, 2013, from Fight the Obesity Epidemic:
http://foe.org.nz/obesity-the-facts/